Hey there! Welcome to Gearo; the future of outdoor gear rentals and sales.

Gearo is a marketplace specifically designed for outdoor gear shops. We are on a mission to consolidate all outdoor gear into one view for comparable rentals and purchases. Gearo empowers outdoor gear shops to grow and run their businesses with marketing and operational tools. With Gearo consumers are able to automate their gear transactions for their future adventures.

Founded in April of 2016, Gearo set out on a journey to revolutionize the outdoor gear rental experience. We realized that most mom-and-pop outdoor gear shops were using paper and pen to manage their shop’s transactions. These small shops were not equipped with the marketing and operational tools to serve as the backbone of the outdoor gear industry. Both outdoor enthusiasts, our co-founders sought with passion to solve this problem. Through a unique leverage of technology, the idea for Gearo was born and launched.

The Team Behind Gearo

Our team is a group of forward-thinking individuals inspired and dedicated to making outdoor gear rentals more efficient, accessible, and sustainable. Together, we are making strides to the future of online outdoor gear rentals and sales.

JUSTINE BARONE
Co-Founder & CEO

Justine is the CEO and Co-founder of Gearo. She spent the last decade growing companies and improving operations. She loves any adventure that her pups can join in on. You can catch her out and about snowboarding in the winter, and camping and hiking in the warmer days!

Andrew Barone
Co-Founder & COO

Andrew is the COO and CO-founder of Gearo. Andrew is a complete operations junkie and has spent the past decade as a project management badass. He is committed to bringing passion into any setting. He loves camping, snowboarding, fishing and hiking with his dogs.

TEMANI AFIF
Code Master

Temani is the mastermind behind Gearo’s code. He’s super tech savvy and always ready to solve any problem that comes his way! He's a dedicated and extremely talented member of the team. In his free time, Temani loves biking and adventuring throughout Paris.

MICHELLE FANG
Gear Slinger

Michelle is the Gear Slinger of Gearo. She is our pocket ace that can take on a task above and beyond. She loves to create and make videos as much as she loves coffee. When she’s not being creative behind her laptop, you can catch her exploring the nooks and crannies of New York City.