What we do

A curated marketplace for outdoor gear.

We’re on a mission to simplify the rental gear discovery and booking process. To make this happen, we partner with the best rental retailers around, equipping them with the management tools they need to grow and thrive, while providing gear-seekers with a convenient, consolidated view of bookable online gear rentals.

Every transaction generated through Gearo helps keep our retailers thriving. Shop Gearo and Support Local.

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Inventory Management

Real-time calendars and inventory functionality so  you know exactly where your gear is at every moment of the day.

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Customer Management

Support tickets, coupons and a database so you can keep track of your customers in one place, keeping them engaged.

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Reporting & Analytics

Analyze product performance  to optimize future buying decisions and understand booking patterns down to the day.

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Marketplace Exposure

Reach new customers, automate bookings, and increase revenue with the Gearo Marketplace, an aggregated view of rental gear.

Who we are

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“a mutually beneficial community of retailers and adventure-seekers.”

Gearo was spun out of the realization that gear accessibility needed to be improved. Justine and Andrew started the first model of Gearo after they attempted to rent snowshoes, contemplated buying them and then ultimately did neither.

The second iteration came after they attempted to rent a paddleboard. They googled paddleboard rental in Denver and had dozens of options to choose from. They started calling each one asking for pricing, availability and product details. After an hour of doing this they were so frustrated, they ultimately gave up on the rental. That’s when they realized the outdoor gear industry hadn’t transitioned to the 21st century.

After only a few conversations with retailers, it became all-to-apparent that there was no platform to adequately manage rental transactions and that rental shops desired increased exposure, without spending thousands on advertising. Through all of these events, Gearo was born – a mutually beneficial community of retailers and adventure-seekers.

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Leave chaos as is but cause it to evolve.

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Meet the team

Passionate, transparent, committed.

Co-founder & CEO

Justine Barone

Justine is the CEO and Co-founder of Gearo. She spent the last decade scaling startup companies through technology, marketing and sales. She loves any adventure that her pups can join in on. You can catch her out and about snowboarding, mountain biking, climbing and camping!

Co-founder

Andrew Barone

Andrew is the Co-founder of Gearo. Andrew’s expertise lies in manging the operations of environments. He loves camping, snowboarding, fishing and hiking with his dogs.

Technology

Temani Afif

As the mastermind behind Gearo’s code, Temani is super tech savvy and always ready to solve any problem that comes his way! In his free time, Temani loves biking and adventuring throughout Paris.

Operations

Roman Kandirovskiy

Roman is passionate about data-driven decision making and establishing efficient project workflows after working in asset management teams in private and public sectors. You can find him roller blading around Denver.

Sales

Dana Lenhoff

Dana has a succesful track record of developing relationships and partnerships. Formly focused on expanding revenue for the University of Denver; she loves connecting with people.  When she is not working, you can find her skiing, hiking and on the water with a SUP.

Mascots

Charley and Ghost

As Gearo’s mascots; Charley and Ghost are passionate about getting more folks in the outdoors and work very hard to do this. They love going on adventures and feel the most at home on the trails.

Operations Assistant

Eloisa Vera

Eloisa is passionate about driving the needle forward in the outdoor industry.  She can often be found exploring in the mountains or hiking through canyons.

Partner

Andrew Luter

Andrew is an active investor and advisor in the outdoor sports and lifestyle arena through Rio Chato Investments. He has founded successful businesses in finance, tech and real estate. Andrew is an avid skier, mountain biker, hiker and fly-fisherman.