What we do
A curated marketplace for outdoor gear.
We’re on a mission to simplify the outdoor gear discovery process. To make this happen, we partner with the best rental retailers around, equipping them with the tools they need to grow and thrive while providing gear-seekers with virtual aisles of bookable and shoppable gear.
Every transaction generated through Gearo helps our retailers grow and flourish. Shop Gearo and Support Local.
Who we are
“a mutually beneficial community of retailers and adventure-seekers.”
Gearo was spun out of the realization that gear accessibility needed to be improved. Justine first started Gearo after a failed paddleboard rental attempt where she then contemplated buying and then ultimately did neither.
After many conversations with retailers, it became all-to-apparent that between retailer bandwidth and current technology options, the space was greatly underserved. So, Gearo was born – a mutually beneficial community of retailers and adventure-seekers.
Our Team Values
Integrity: We are a values-first team and make all decisions with our retailers’ and customers’ best interests at heart.
Human: We are an outdoor company run by outdoor enthusiasts. Our goal is to get more people geared up for the activities we love.
Collaborative: We are committed to working with our community to build the best Gearo experience possible.
Innovative: We are a forward-thinking team that is redefining the gear discovery process.
Justine dreams of a world where retailers, brands, and customers can all be bonded together in a mutually beneficial way. A world where brands have their retailer’s best interests at heart. She is passionate about tearing down the current barriers that exist for outdoor retailers and helping the Gearo community thrive one transaction at a time.
Dana loves connecting and learning from outdoor retailers. As someone who supports local every time she can, her passion for building the Gearo network of retailers goes way beyond business numbers and is close to her heart.
Roman loves assisting retailers to build the best strategy they can to reach customers. Numbers are his favorite, but he also loves any opportunity to help optimize a retailer’s current processes.