What we do

A curated marketplace for outdoor gear.

We’re on a mission to simplify the rental gear discovery and booking process. To make this happen, we partner with the best rental retailers around, equipping them with the management tools they need to grow and thrive, while providing gear-seekers with a convenient, consolidated view of bookable online gear rentals.

Every transaction generated through Gearo helps keep our retailers thriving. Shop Gearo and Support Local.


Inventory Management

Real-time calendars and inventory functionality so  you know exactly where your gear is at every moment of the day.


Customer Management

Support tickets, coupons and a database so you can keep track of your customers in one place, keeping them engaged.


Reporting & Analytics

Analyze product performance  to optimize future buying decisions and understand booking patterns down to the day.


Marketplace Exposure

Reach new customers, automate bookings, and increase revenue with the Gearo Marketplace, an aggregated view of rental gear.

Who we are

gearo founders snowshoeing with dogs

“a mutually beneficial community of retailers and adventure-seekers.”

Gearo was spun out of the realization that gear accessibility needed to be improved. Justine and Andrew started the first model of Gearo after they attempted to rent snowshoes, contemplated buying them and then ultimately did neither.

The second iteration came after they attempted to rent a paddleboard. They googled paddleboard rental in Denver and had dozens of options to choose from. They started calling each one asking for pricing, availability and product details. After an hour of doing this they were so frustrated, they ultimately gave up on the rental. That’s when they realized the outdoor gear industry hadn’t transitioned to the 21st century.

After only a few conversations with retailers, it became all-to-apparent that there was no platform to adequately manage rental transactions and that rental shops desired increased exposure, without spending thousands on advertising. Through all of these events, Gearo was born – a mutually beneficial community of retailers and adventure-seekers.

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Leave chaos as is but cause it to evolve.

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