What we do

Fueled by adventure

We’re on a mission to simplify the rental gear discovery and booking process. To make this happen, we partner with the best rental retailers around, equipping them with the management tools they need to grow and thrive, while providing gear-seekers with a convenient, consolidated view of bookable online gear rentals.

With purpose-built features like inventory management, real-time booking calendars and detailed reporting, Gearo is so much more than a marketing tool, but yeah, we provide marketing solutions for our shops, too! Every transaction generated through Gearo helps keep our local retailers thriving. Shop Gearo and Support Local.


Inventory Management

Real-time calendars and inventory functionality so  you know exactly where your gear is at every moment of the day.


Customer Management

Support tickets, coupons and a database so you can keep track of your customers in one place, keeping them engaged.


Reporting & Analytics

Analyze product performance  to optimize future buying decisions and understand booking patterns down to the day.


Marketplace Exposure

Reach new customers, automate bookings, and increase revenue with the Gearo Marketplace, an aggregated view of rental gear.

Who we are

gearo founders snowshoeing with dogs

“a mutually beneficial community of retailers and adventure-seekers.”

Gearo was spun out of the realization that gear accessibility needed to be improved. Justine and Andrew started the first model of Gearo after they attempted to rent snowshoes, contemplated buying them and then ultimately did neither.

The second iteration came after they attempted to rent a paddleboard. They googled paddleboard rental in Denver and had dozens of options to choose from. They started calling each one asking for pricing, availability and product details and were so frustrated by the time they were spending doing this, they ultimately gave up on the rental. That’s when they realized the outdoor gear industry hadn’t transitioned to the 21st century.

After only a few conversations with retailers, it became all-to-apparent that there was no platform to adequately manage rental transactions and that small local rental shops desired increased exposure, without spending thousands on advertising. Through all of these events, Gearo was born – a mutually beneficial community of retailers and adventure-seekers.

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And into the forest I go, to lose my mind and find my soul.

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– John Muir

Meet the team

Authentic, integral, passionate.

Co-founder & CEO

Justine Barone

Justine is the CEO and Co-founder of Gearo. She spent the last decade scaling startup companies through marketing and design. She loves any adventure that her pups can join in on. You can catch her out and about snowboarding, mountain biking, climbing and camping!


Andrew Barone

Andrew is the Co-founder of Gearo. Andrew is passionate about getting more folks in the outdoors and giving more exposure to the mom and pop shops that make up our community. He loves camping, snowboarding, fishing and hiking with his dogs.

Chief Product Officer

Scott Kozinchik

Scott previously led software product efforts, and engineering and design teams for companies like Microsoft and Salesforce. You can find Scott sailing, sea-kayaking, backpacking and hiking when he’s not at Gearo.

Technical Lead

Temani Afif

As the mastermind behind Gearo’s code, Temani is super tech savvy and always ready to solve any problem that comes his way! In his free time, Temani loves biking and adventuring throughout Paris.

Account Manager

Dana Lenhoff

Dana has a succesful track record of developing relationships and partnerships. Formly focused on expanding revenue for the University of Denver; she loves connecting with people.  When she is not working, you can find her skiing, hiking and on the water with a SUP.

Operations Manager

Abby Pickett

Abby has prior experience running race operations for Big Mountain Enduro and working retail operations for Evo. When she isn’t at work she is taking photos, skiing and mountain biking.

Operations Assistant

Eloisa Vera

Eloisa is passionate about driving the needle forward in the outdoor industry.  She can often be found exploring in the mountains or hiking through canyons.


Andrew Luter

Andrew is an active investor and advisor in the outdoor sports and lifestyle arena through Rio Chato Investments. He has founded successful businesses in finance, tech and real estate. Andrew is an avid skier, mountain biker, hiker and fly-fisherman.